Hello
I am Priyanka (Pria)
I’m a product designer passionate about product strategy, UX/UI and research. I’ve led AI-driven, discovery, optimization, and service design projects, collaborating with teams to shape roadmaps. I turn insights into actionable solutions that create meaningful user experiences.
LazyPay, PayU India | Fintech / Digital Payments
Driving App Engagement with Gamified Rewards at LazyPay
Challenge: Improve user retention & engagement on the LazyPay app.
Users: 4M Daily Active Users in India (2022)
Role: Product strategy & interaction design
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Analyzed user behavior for choosing payment methods
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Built a reward system to encourage repeat use
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Explored retention-focused UI patterns
Impact
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Simple game rules as led to participations and Increased.
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Monthly KYC completion rate has increased by 20%.
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New retention-focused UI led to successful experiment for overall app ecosystem, for user attention and engagement with services beyond payments.
Togetherall, London | HealthTech / SaaS
Bringing together individuals with shared interests
Challenge: Address user hesitancy to share and low engagement on the platform.
Users: 34,000 daily active users across different age-group (2022)
Role: Product strategy & UX focus
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Researched barriers and pain points to user participation
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Identified engagement opportunities
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Launched MVP solution to boost interaction and track shifts for continuous improvement
Impact
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40% increase in user engagement within 6 month of launch of Groups feature.
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2 times increase in average number of comments on other's post.
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Strategic placement of feature launch promo card has led to double group joiners.
Togetherall, London | HealthTech / SaaS
A Fresh approach to posting on Togetherall
Challenge: Identify quick methods to boost engagement with limited time and resources.
Member Usage: 40% (approx) of community members found it hard to start a post, limiting overall engagement.
Role: Product Strategy & UX Focus
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Identified quick-win ideas to drive immediate impact
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Optimized post creation flow considering the technical and time constraints
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Balanced speed of execution with long-term value
Impact
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70% increase in click rate to create a post from the home page.
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40% increase in average monthly posts (Talkabouts) created.
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Reduced errors in the post creation flow compared to the previous approach
OYOLife - Product of OYO Rooms | Hospitality / Online Market Place
Improving the property search experience on the OYOlife website
Challenge: Enhance the search experience for OYOLife to drive engagement and conversions among new or first-time visitors.
Usage: 95% of users accessed via SEO on mobile, mostly unique or inactive session users.
Role: Product Strategy & Reasearch & UX/UI
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Analyzed user behavior on mobile search flows
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Identified pain points for first-time and unique visitors
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Optimized search features to improve discoverability and user experience
Impact
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80% increase in use of search functionality to find desired OYO life property.
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Improved page views on a property details page.
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5% increase in the number of leads generated online.
OYOLife - Product of OYO Rooms | Hospitality / Online Market Place
Helping customers to paint their future home in the mind
Challenge: Enhance the mobile experience to help users visualize, plan, and book co-living spaces with confidence.
Usage: 95% of users accessed via SEO on mobile, mostly unique or inactive session users
Role: Product Strategy & User research & UX/UI
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Built on previous search improvements to provide richer property information and nearby amenities
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Optimized UI to improve information hierarchy and navigation clarity
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Focused on empowering first-time and unique visitors to make informed decisions and request property viewings
Impact
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Average view time on property pages increased to 10 minutes, compared to previous high drop-off.
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5% increase in leads generated from property detail pages.
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